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Drew Lyons Tips on How to Plan for Seasonal Sale Cycles

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Fluctuations and seasonal sales cycles can have a massive impact on cash flow. Though business expenses and sales may shift throughout the year, handling the books is a year-long job. Use this to your benefit, explains Focused Energy's founder Drew Lyon to the Forbes Finance Council:

"Businesses must examine sales fluctuations to see trends, determine any predictability that could affect staffing needs and forecast cash flow. Having a handle on these basics will help leaders better market their existing products and make decisions about off-season product lines they can expand into," notes Drew.

Seasonal sales cycles can be challenging, but they are also an opportunity. Follow his and fellow panel members advice to keep your cash flow strong, even in the off-season.

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