Your Fractional Finance & Operations Team
We’re made up of smart, driven, and diverse experts who love finance and business strategy. It's why we do what we do, and do it well.
Our teams are outsourced partners in our client's success: their challenges, ambitions, and vision become our own. We understand our client's need for a virtual CFO, finance or business operations expert, as well as what actionable insights can do for their business growth.
As a fractional CFO with a broad and deep understanding of all aspects of business, Drew is dedicated to helping small and medium-sized businesses understand their financials, save money, and grow sustainably. That’s part of the reason why Drew set out to provide outsourced CFO services.
He is enthusiastic about understanding "the numbers," the operational truth behind them, and how to continually drive better results for our clients. He is also an expert in providing actionable insights through intuitive and connected accounting and finance. Drew’s success as a CFO stems from his extensive experience in the financial and accounting realm within the following sectors: traditional and renewable energy, industrial manufacturing, software/SaaS, services, consumer goods, tech-enabled services, construction, and food.
Drew is an avid artist, mountain biker (he rides nearly every day) and enjoys everything that The Promised Land (aka Colorado) has to offer.
Education: B.S. in Business Administration
Ask me about: how I mountain bike with no depth perception
Mike is an expert in the systems, methods and procedures to produce healthy organizations. He is passionate about the resounding impact companies have not only on its employees, but also the households they represent.
He began his career with Citigroup, where he led the team responsible for decentralizing U.S. operations functions. He's subsequently served in numerous leadership roles including leading the team responsible for deploying over $300M in capital to create a nationwide retail distribution channel for AT&T after it acquired McCaw Communications. Most recently, Mike was COO for CampMinder, where he contributed to the development of a world-class employee engagement score and client net promoter score.
A native of New York and former resident of Florida, Mike now calls Boulder, Colorado home. He is an active volunteer with the Colorado Chautauqua Association.
Education: B.S. in Business Administration
Hidden talent: world's greatest uncle (and is currently compiling the KPI and metrics to support this claim)
Valerie Hiduke, CPA, earned her bachelor’s and master’s degree in Accounting from the University of Florida. After building a solid foundation at PricewaterhouseCoopers (PwC), she followed her interest in working with small to medium mission-based companies to help them grow and scale.
Valerie finds a particular challenge and fulfillment in working with the consumer packaged goods (CPG) industry, of which she has spent more than half of her career specializing in (including Noodles & Company, Wild Oats and Whole Foods Market). With this broad experience and associated success in the past 20 years, Valerie realized that outsourced CFO services aligned perfectly with her passion to support growing organizations.
Valerie lives in Boulder, Colorado with her multiple four-legged animals (this includes her beloved horses, Immy and Nemo, whom she trains and competes in dressage and takes on rides in the foothills). Valerie is also a certified yoga teacher and finds that balancing intense work with grounding practices a key to excellence.
Education: MA and B.S. in Accounting
Hidden talent: Half-Pass and Kirtan chanting
Darren has worked with a wide range of organizations including nonprofits and large corporations. The majority of his career was spent working with Fenix Outdoor, parent company of brands Fjallraven, Brunton Outdoor and Hanwag. While there he gained experience with multiple companies and industries including 25+ retail stores in the U.S. and Canada, an e-commerce platform, wholesale business and a manufacturing operation.
Darren enjoys how accounting roles spill into all areas of business which has allowed him to work closely with individuals in sales, marketing and operations, applying his vast experience in inventory, auditing process improvement/creation, budgeting, external/internal reporting, and accounts payable.
When not working, Darren enjoys hiking, fishing, attending concerts at Red Rocks and nearly any other activity allowing him to spend time outside.
Specialties: financial accounting, budgeting, inventory, reporting, process development, AP/AR Management, reconciliations
Education and certifications: B.S. in Business Administration with an emphasis in Supply Chain Management, CMA Certification
Ask me about: my sixteen-day river trip in Alaska.
Desiree is a seasoned accountant who lives and breathes numbers. With over 20 years of diverse industry experience, including in manufacturing and technology, she knows from experience what it takes to grow a small business and how to distil complex financial concepts into meaningful strategies.
Desiree’s experience allows her to dive into a business’s needs, helping them to maximize their potential in both profits and logistics. She takes the time to organize and restructure the financials in a tailored way, saving time and expenses in the process. Desiree’s goal is to help businesses become the best versions of themselves while not only meeting but exceeding their financial expectations.
As a mother, Desiree understands the importance of working hard for the goals she sets her mind to. With her two young sons always her top focus, Desiree spends her time away from work cooking, reading or being active outdoors.
Specialties: accounting & financial reporting, process improvement, inventory, HR & payroll, system integrations
Education & certifications: B.S. in Accounting
Did you know: she homed her accounting skills playing "bank" as a kid with her grandma
Heather is an expert accountant with more than twenty years of experience in accounting operations and strategic financial management. She brings deep knowledge of financial reporting, inventory management, payroll, cash flow forecasting and accounting for small and mid-sized businesses.
Prior to joining Focused Energy, Heather worked in accounting roles across a variety of industries. Most recently, she served as an accountant with Jody L. Rogers, CPA and a controller for Coastal Equities, Inc.
In her free time, Heather is an avid reader and enjoys cooking.
Specialties: inventory processes, HR, cash flow forecasting, payroll
Education & certifications: MBA, B.S. in Accounting
Did you know: Heather was born and raised in Maryland.
Dana has over 10 years experience in finance, process improvement and project management across a diverse group of industries including business consulting, telecommunications, banking, utilities, government and biotechnology.
She's split her career between the public and private sectors, from providing business advisory services with Arthur Andersen and KPMG, to Finance Director and Controller roles in a number of organizations. Through this she's gain experience in HR, payroll, systems implementations, risk mitigation, and strategic planning. Helping organizations take their business to the next level by developing processes and leveraging technology is one of the most rewarding parts of her career.
Dana enjoys the mountains, the four seasons and everything else Colorado has to offer, but the best part is sharing it all with her young son.
Education and certifications: MBA and B.S. in Accounting, CPA and CFE certified
Ask me about: my home remodeling skills.
Cathy has more than 20 years financial experience across businesses of all sizes and industries including public, corporate, private, government, non-profits and farming. This has given her a diverse and deep understanding of the accounting needs of simple and complex businesses alike.
In addition to being a skilled accountant, Cathy brings a deep commitment to client services and helping businesses excel. She brings extensive expertise to provide solutions that help companies save time and money, so they can focus on their core business.
An avid nature lover, she spends much of her free time at a nearby lake as well as hiking, biking and kayaking. She also loves to travel and spend time with family, friends and dogs.
Education: MBA (Spring ‘21), B.S. in Accounting, QuickBooks certified
Ask me about: the time I served as a magician’s assistant
Max grew up in a family of accountants, instilling a passion for analyzing the numbers, which had become a second language for him. Naturally, he graduated with a Bachelor's of Science in Accounting with Honors from Elon University.
Max specialized in auditing and initially worked as an internal auditor for Volvo, Group Truck Operations. He then transitioned to a small accounting firm handling everything from daily bookkeeping, tax preparation, and small business audits. Most recently, Max has devoted considerable effort to understanding the application of sales tax as it affects Focused Energy's clients throughout the United States.
When not helping out our clients, Max spends his free time maintaining his family's 1700's historic farm in Maryland. He also indulges in all things creative from music production to photography/cinematography to painting to graphic design.
Specialties: financial accounting & analysis, reconciliations, AR/AP management, payroll, sales tax
Education and certifications: B.S. in Accounting, Excel Data Analysis Certification
Ask me about: the time I proposed to Selena Gomez for a band marketing stunt.
Mary brings more than fifteen years of experience working with both small businesses and large corporations alike. With experience in the manufacturing, security and construction industries, she utilizes her Bachelor of Science degree from the University of Colorado to apply her analytical background in mathematics and science to the world of finance.
Her expertise and experience allows her to think about each client's business from a holistic perspective and tailor solutions for their vision. With Focused Energy, Mary specializes in establishing proven processes for clients to ensure the highest standard of accuracy and scalable growth along with excellent customer service.
As a Colorado native, she enjoys spending her spare time camping and hiking in the Rocky Mountains unless she can sneak away to the ocean to enjoy her true passion, which is scuba diving with sharks.
Specialties: financial accounting, budgeting, reporting & analysis, ERP implementation, payroll processing, project management, HR
Education: B.S. in Biology with emphasis on Mathematics & Finance
Ask me about: the time a blue heron made a visit to my yard and stole 3 of my koi fish for his dinner.